Is your Website among the top 70% Unoptimized Ones?
Do you know that your website could be among those 70% unoptimized ones? Digital studies in Australia show that a large number of government and private websites are not designed for mobile devices, such as smartphones and tablets, despite the fact that maximum traffic come from them. By not implementing this in your design, you not just fail to direct a substantial number of visitors to your website but also risk its ranking in the search engines, which list sites with improved user experience on top.
Here are some insights on why your website should be optimized and what points you need to consider in this relation.
Points to remember
Users are always in hurry and want quick and relevant information, regardless of the fact they are searching for it on a mobile or desktop device. For them, easy accessibility to relevant content is more important. If your website is so optimized, you know there is a potential to tap into those visitors and turn them into dedicated users. But while optimizing your website, you have to be careful about certain things:
- Having proper content hierarchy with important messages on top
- Focusing on call to action, such as get directions to the local store, buy now, etc
- Creating accurate content structure (for promotional/ entertainment/ information use) with texts, graphics, audios and videos to communicate the main aim of the business
- Building categories from the perspective of sales and buyer’s experience
- Incorporating intuitiveness through navigation and website architecture
In the run to optimize website for improved user experience, you may end up making redundant navigation path that is both confusing and distracting. It can lead to brand damage. To avoid this situation, it’s important you include responsive design in your website along with ensuring the content is relevant as well as convenient to find. For help in this area, you can contact a professional design company any day.