Things to be Kept in Mind While Designing a Responsive Web Page

With the unprecedented increase in the market of Smartphones and tablets, responsive web design (RWD) is nowadays becoming a key strategy for web design. Gone are the days, when we used to create distinctive versions of the same site, one for the PCs and the other for mobiles. The Google recommended SEO incremental tool, responsive web design is all set to make a clean sweep in the website design strategies.

It makes your website device-independent by creating a single version of the site which opens similarly in all devices, irrespective of their screen size. With the utilization of flexible images, fluid grids and CSS3 media queries, RWD helps in getting rid of extra zooming and scrolling.

So before you start transforming your site, it becomes immensely important to go through certain important aspects. The RWD demands for right decisions to be made at every key stage of web designing process. It requires an extra bit of thought process to be carried out to avoid loopholes in your site design to provide faultless web experience.

Following are some recommendations to be kept in mind while transforming your website into a responsive one:

  • Cater to the needs of customers: Every website should be designed keeping in mind the needs of the customer. This customer-centric approach requires you to understand which sites are mostly navigated by the users. Even, it demands identification of core segments within a website which is mostly viewed by consumers. The gathered information helps in understanding the mindset of audience, so that we can deliver the future products according to their choice.
  • Prioritize the mobile view: We need to accept the fact that Smartphones are soon going to capture the numero-uno position when it comes to web access medium. So it becomes crucial to give higher priority to the mobile view of the responsive web design pages- how the responsive site would look in Smartphone screen, whether it touches the benchmark of a user-friendly site or not when viewed in Smartphones or tablets, and so on. These are some unavoidable questions to which solutions must be found. The mobile-first approach lays out the considerations of various viewport transformations and screen resolutions. The deciding factors of a good user interface are download time, navigability, legibility, internet connection, site loading time etc. These factors should be given prime importance in mobile-first approach.
  • Flexibility matters: Responsive web design demands flexibility. This Google recommended tool calls for videos and images to fit according to screen size and resolution, thereby exhibiting flexibility. There are various codes available in JavaScript, HTML 5 and CSS to make our images and videos work according to the requisites of RWD. Executing such codes may result into creation of such sites which may take less time in loading.
  • Focus on grid and breakpoints: The content of the responsive web site should be able to resize and rearrange according to the screen size. While designing a responsive web page, we need to keep in mind which content would appear sideways to each other in PC version and which content would lie below another in the mobile view. This point, where content can no more reside on the same line and has to appear in the next line, is known as breakpoint. With the knowledge of grid system and breakpoints, we can implement row and column structure of the web page in an efficient way. This would lead to better division and organization of the content.
  • Testing: Testing acts as a very essential step in every software development cycle. We are very well aware of the fact that a site opens in different manner depending on the browser and device. So it becomes vital to first test the look and feel of the website on every known device such as Android, iPhone, iPad and on every browser such as Chrome, Firefox, Safari, and Explorer before launching the website. You can also go for Beta testing, where feedbacks from live customers are collected and changes are made accordingly.

Responsive web design aims at optimizing your website for search engines. This SEO incremental tool not only prepares your website for a better user-interface across all devices and platforms, but is also beneficial for improving your website rank. Follow the abovementioned critical points while designing a responsive web page and enjoy its positive outcomes.

Posted by admin | December 9, 2014.