How to improve User Experience through User Research?
An ideal way to understand your customers’ behavior, motivation and needs is to conduct user research. Explore your users’ interests and what they want out of an online product or service. With extensive researches like these, you can locate the critical design points that help you build one of the most successful digital properties. There are numerous user research methodologies to choose from. Which one would suit you better depends on many factors, such as nature of the project, client, timeline and environment. Identify these and you will be able to get started with your target audience. Let’s take a look at the options in research methodologies.
Types of user research methodologies
- Competitor research
- Usability benchmarking
- Face-to-Face interviews
- Analytics, stats or data mining
When you apply any of the relevant methodologies, you get to spot common problem areas as well as user behavior patterns with the website. The results may reveal:
- Poor navigation
- Slow download time
- Unorganized and complex content structure
- Tiring membership renewal process
- Not easy to use or unfriendly website design
- Not easily findable
Since a good or bad user experience is a byproduct of these factors, you have to work on the interface even if it demands design and technical restructuring. With this, it’s also important to pay close attention to the main aim of business. The correlation between user’s experience and business needs cannot be blurred.
Hence, as you can see there is a strong connection between user experience and user research, focus on these factors from the initial phase of your project. How you include responsive designs, features and functionalities catering to the basic themes and issues in a digital product can speak volumes about the type of user experience design it has.